PROJECT WILD THING

Project:

Project Wild Thing with Good for Nothing, July 2011

Client:

Project Wild Thing / Green Lions

Service:

Structuring stories: research, strategy, communication design, print design, writing

Brief:

Devise creative ideas for getting children and families to spend more time outdoors in nature.

Process:

Working with the Good for Nothing model of fast collaboration at the Global Generation skip garden with the Green Lions production team working on making the Project Wild Thing documentary.

Result:

Out & About – a national programme from 0-8 yrs old that encourages parents and children to spend more time outdoors.

Booster 1

Title: Parental Guidelines

For: Newborns, given to mothers in their Bounty Pack in the hospital before they go home.

Product: Illustrated card inserted into Bounty Pack

Key word: advice

Booster 2

Title: Parent/Child Relationship

For: 2-3 yrs old

Product: sensory book/box – texture and sound

Key word: sensory

Booster 3

Title: Childhood Adventures

For: 4/5 yrs old

Product: storytelling toolkit – images and magic formulas

Key word: imagination

Booster 4

Title: Growing Up

For: 7/8 yrs old

Product: Guide/sticker book to practical outdoor activities

Key word: practice