Project:

Creative Data is an ongoing series of design installations that produce innovative and engaging ways of communicating data and research to the public across the UK.

For these multimedia projects Elio Studio collaborates with scientists, communities and enterprise to create public exhibitions that attract attention through their experiential nature.

Our aim is to connect people to their future landscapes by turning information into conversation.

You can find out more here: www.creativedataprojects.com

Pilot Stage 1:

The Butterfly Effect, UK, February – September 2009
Sustainable Living Festival, Norwich, 22-28 May 2009

Client:

Tyndall Centre at University of East Anglia + CUE East

Brief:

A collaboration with climate and social scientists at the Univeristy of East Anglia to produce creative manifestations of their work. The aim was to encourage conversation and questions from the local community around the future of The Norfolk and Suffolk Broads .

Process:

Using Paul Munday's PhD thesis 'Visualising Future Wetland Landscapes' as a starting point The Butterfly Effect involved research into the concept of changing land use in The Broads in relation to future socio-economic scenarios and climate change.

Through studying papers on the public's perception of climate change, by social scientists Lorraine Whitmarsh and Saffron O'Neill, the themes of uncertainty, time and responsibility emerged and became the focus of the final design installation at the Sustainable Living Festival in Norwich's Forum.

Result:

The Butterfly Effect was a visually powerful, interactive exhibit which invited visitors to find their own points of view on the future of The Broads. With the point of view that our personal choices help shape our future landscapes we invited people to come and contribute to our map of The Broads by sticking stickers on it that represented different land uses. The map evolved daily as more and more stickers were added, creating a real time butterly effect over the week of the exhibition.

Pilot Stage 2:

The Butterfly Effect Schools Project, UK, September 2011 - May 2012
Delivering bespoke education packs to 10 primary schools in Norfolk

Client:

Primary School Children in Norfolk and their communities.
Sponsored by The Broads Authority Development Fund and Anglian Water.

Brief:

Use the materials from The Butterfly Effect installation to disseminate the project into the local community. Design bespoke education packs with workshops and activities for 10 primary schools in Norfolk. Develop network between schools for creative collaboration throughout project. Bring the schools' work together in a final exhibition to demonstrate the value, learning and reach of the project.

Process:

Working together with Lucy Rose who developed the workshop content, Elio Studio designed the bespoke education packs in consultation with the local education authority and the education team at Anglian Water.

Result:

In September 2011 an INSET day was hosted by Anglian Water and directed by the Creative Data team. Ten teachers attended a dynamic day of workshops and at the end took away their education packs and map sections. Now the Creative Data team is progressing with introductory workshops in each school and is looking forward to following the creative work on the future of The Broads that emerges from this collaborative project.