Project:

Lightning Fast Rebranding Project, UK, January 09.

Client:

Lightning Fast

Brief:

Commissioned by Lightning Fast founder Steve Savides to evaluate current market position of this ethical and environmentally aware t-shirt brand.

Process:

Research story of Lightning Fast, current ethical fashion market and comparitive mainstream street and surf wear brands . Evaluate current brand message, communication and graphic design. Write report on appropriate national retailers for the brand, recommendations for how to focus brand strategy, create cohesive communication and sharpen design direction.

Result:

Lightning Fast management are in the process of incorporating Elio Studio's sustainable brand consultancy advice into their business strategy.